You know where you rank on Google. You have no idea what AI tells travellers about your hotels.
Millions of trips are now planned in ChatGPT, Gemini, Claude and Perplexity, and each answer recommends three to five hotels. Sightline is a monthly audit of what these tools say about every property you run: how often you appear, what they get wrong, and exactly which sources to fix.
Nothing to install · No access to your systems required · First audit within ten working days
We ask. We verify. You decide.
We ask what your guests ask
Sixty questions about each hotel (“is it dog friendly”, “does it have parking”, “is it worth staying at”) plus twenty market searches your comp set competes in (“best spa hotel near Bath”). Every prompt goes to ChatGPT, Gemini, Claude and Perplexity, three times each, every month. That is 960 stored, timestamped answers per property.
We check every claim
Facts are verified against your own website: parking, policies, dining, spa. Rates are different, they change daily, so we never judge an exact price. Instead, we flag every public rate claim an engine makes and test it against your published from-rate, or a minimum rate you give us at setup.
You get the audit, and the ammunition
A monthly report your board can read in two minutes, plus a fix pack for every problem: the corrected schema, the drafted correction email, the listing rewrite. Your team executes; we never touch your site or listings.
Every answer, every error, every receipt
This is what your team sees: live scores across every engine, every property, and your named competitors measured on the very same prompts. Click an error to see its receipt and fix pack.
Properties
60 hotel + 20 market prompts × 4 engines × 3 runs| Property | Score | Visibility | Accuracy | Live errors | 6-mo |
|---|---|---|---|---|---|
| The Kingsbridge, Cardiff | 71 ▲6 up vs last month | 64% | 92% | 1 | |
| Harbour House, Bristol | 66 ▲4 up vs last month | 55% | 96% | clear | |
| The Lanyon, Bath | 58 ▼2 down vs last month | 61% | 74% | 3 | |
| Gwynfor Hall, Brecon | 54 ▲9 up vs last month | 38% | 98% | clear | |
| The Copperworks, Swansea | 47 ▲1 up vs last month | 42% | 68% | 4 | |
| St Fagans Court, Cardiff | 43 ±0 no change vs last month | 29% | 88% | 1 |
Comp set benchmark
20 market prompts · same engines, same runsWhat drives recommendations
your market · citation shareLive factual errors
9 openThe Sightline dashboard · demo group data
One score. Every receipt.
AI Score & comp set
One number per property, 0–100, blending visibility and accuracy, benchmarked against competitors you name and trended monthly.
Live error receipts
Every false claim with the stored transcript, the contradicting line from your own website, and the source that caused it.
Why you’re losing
For every search a rival wins, the autopsy: which sources carried them, and what they have that you don’t.
How AI describes you
The words engines actually use about your properties, set against the brand you’re paying to build.
Direct link share
When AI recommends you, does it link your site, or Booking.com? Tracked monthly, against your comp set.
What drives the answers
The sources that actually move recommendations in your market, ranked by citation share. Your PR target list, in effect.
No invented numbers. Just things we’ll put in writing
Every number is measured or sourced. Each figure traces to a stored, timestamped transcript or a named third party. Nothing modelled, no “estimated reach”, no guessing dressed as data.
We never touch your website or listings. Sightline is intelligence, not access. We hand your team the exact fix; you stay in control of every channel.
No ranking guarantees. Nobody controls what an AI recommends, and anyone promising placement is selling you a guess. We guarantee you’ll know, and that errors get found.
Nothing to install, nobody to onboard. We need a list of your properties and the competitors you care about. That, in its entirety, is the setup.
Leave whenever you like. Monthly rolling as standard. Your data and every stored transcript are yours to take with you.
One price. Per property.
- Full monthly audit across ChatGPT, Gemini, Claude and Perplexity
- Every error documented with evidence, plus its fix pack
- Comp-set benchmarking against competitors you name
- Same-day alerts when something new appears
- First audit delivered within ten working days of signing
Asked in the boardroom
Can you make ChatGPT recommend our hotels?
Nobody can promise that, and we won’t pretend otherwise. What we can do is show you exactly which sources drive recommendations in your market, prove where you’re absent or misdescribed, and hand your team the precise fixes. The engines decide; we make sure they’re deciding on accurate, complete information.
How do you check rates when prices change every day?
We never judge an exact nightly price, because dynamic pricing means there is no single right answer. Instead, we flag every public rate claim an AI engine makes about your hotels and test it against your published from-rate, or a minimum rate you give us at setup. If ChatGPT tells travellers rooms start at £260 and your floor is £189, that is a documented error with a fix pack. Pricing above your floor is never flagged.
Exactly how many prompts do you run, and how often?
Per property: 60 questions about the hotel itself (rates, parking, pet policy, whether it is worth staying at) plus 20 market searches your comp set competes in (like “best spa hotel near Bath”). Every prompt goes to four engines, ChatGPT, Gemini, Claude and Perplexity, three times each. That is 960 stored, timestamped answers per property, per month, with a rotating subset re-run weekly to power same-day alerts.
Do you need access to our systems?
None. No PMS integration, no website access, no analytics connection. We work entirely from the outside, which is the same view your guests and the AI engines have. Setup is a property list, your named competitors and, if you choose, your minimum rates.
Who fixes the problems you find?
Your team, or your agency, using the fix packs we supply: paste-ready schema, drafted correction emails, listing rewrites, step-by-step claims for unclaimed profiles. Most fixes take minutes once you know exactly what to change and where.
How is this different from our SEO reporting?
Google rankings and AI answers barely overlap: the sources AI engines cite are largely different from what ranks organically, and each engine weighs them differently. Your SEO tells you about the ten blue links. Sightline tells you about the one answer that now replaces them.
Why Porter?
Porter has built for hotels for years, including booking partnerships with 300,000 properties in a previous life. We know how hotel data flows around the internet, which is precisely the plumbing that decides what AI says about you.
Twenty minutes. We’ll bring what AI says about you.
Before the call, we run a first sweep on your flagship property. You’ll see the real answers, the real errors, and the real sources, then decide if you want the full picture, every month.
gary@tryporter.co.uk · First audit within ten working days